An ageing website does not always need to be replaced. Sometimes the most useful improvements are clearer service information, better navigation and a simpler way to enquire.
Understand what is getting in the way
Review the website with a customer’s questions in mind. Can someone tell what you do, where you work and why your service is relevant? Can they find the right page and contact you without friction?
When a refresh may be enough
A refresh is worth considering when the platform is maintainable, the layout works on mobile, and the main gaps are in content or page structure. Updating headings, internal links and service explanations can make the existing site more useful.
When to consider a rebuild
A rebuild may be the better choice when the platform prevents essential updates, accessibility problems are widespread, or the business has outgrown the site’s structure. Define the requirements before making that decision.
Make the scope clear
Start with a review, then agree on specific changes and how they will be checked. A focused refresh should leave you with both an improved website and a clear record of what changed.
Explore the AI Website Refresh